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E-DRUG: Direct-to-consumer advertising
- Subject: E-DRUG: Direct-to-consumer advertising
- From: Jerome Sclafer <jeromjet@easynet.fr>
- Date: Thu, 25 Jun 1998 02:54:29 -0400 (EDT)
E-drug: Direct-to-consumer advertising
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Dear e-druggers,
Has Ellen't Hoen's excellent article already been mentioned on e-drug?
't Hoen E. Direct-to-consumer advertising: For better profits or for
better health ? Am J Health Syst Pharma 1998;55:694-7.
This is the most comprehensive and sensible review on this subject
I've ever read.
Copies can be asked to international@prescrire.org (don't forget to
give your snailmail address).
Jerome Sclafer <jeromjet@easynet.fr>
Medecin generaliste - Redacteur
La revue Prescrire
BP 459 - 75527 Paris Cedex 11 - France
Tel: +33 (0)1 4700 9445
Fax: +33 (0)1 4807 8732
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