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[india-drug] Request for information on the average drugs (5)


  • From: "O'Brien Bone & Joint Centre" <obrienbjc@gmail.com>
  • Date: Sat, 1 Mar 2008 20:05:08 +0530

Request for information on the average drugs (5)
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Mr.Raj Vaidya, Please tell us what is the full brand name of this ointment.
This is an important issue of naming and branding which needs to be addressed in various ways. One way is to stop prescribing drugs of bigger companies which have many subsidiaries, and sales force units, with different trade names for the same drug, and taxing the whole distribution chain including prescribers, and causing tremendous problems. Also, important changes like in this ointment cannot be done by adding prefixes, and suffixes, and we can start an initiative to address this problem.
Regards
Dr girish
MBBS Dortho FRCS (Ire) FRCS (Trauma & Ortho)
O'Brien Bone & Joint Clinic
Secretary, Indian Medical Association, Coimbatore branch