[india-drug] I-Pill a morning after oral contraceptive (14)

["shazia jamshed" <shazia_12@yahoo.com>]

I-Pill a morning after oral contraceptive (14)
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Dear All,
   
I do not understand whether ethical or unethical how the advertisement "Pill a morning after oral contraceptive" is justified. It is simply a form of direct-to-consumer advertising which in the western world is acquiring the name of direct-to-consumer information. By this way the manufacturers are promoting the product according to the theory of planned behavior i.e. a positive attitude regarding a product may lead to favorable behavior and increased intention to use that product.
   
In this context I simply endorse the views of Dr Usha Gupta i.e. of educational outreach to the consumer.  Still in today?s world Consumer is the King and in India where a large chunk of population is paying out-of-pocket, this consumer advocacy will reap the benefits.
   
Although still considered to be hypothetical in the medical world but the unnerving concept of pharmageddon is in the air.
  

Shazia Jamshed
PhD Scholar
Social and Administrative Pharmacy
School of Pharmaceutical Sciences
University Sains Malaysia
Penang,   Malaysia