RE: [india-drug] Price control for 'Branded Generic' medicines (6)

["anita kotwani" <anitakotwani@msn.com>]

   Price control for 'Branded Generic' medicines (6)

   ******************************************
   Dear members,

   Following  are 1-2  examples  of  branded  product and branded generic
   from the same good/reputed company

   1.  Flouxetine  20  mg  - Fludac is 'branded' product from Cadilla and
   M.R.P is Rs.37.26 Per 10 Tab and 'Cadflow' is branded generic, marketed  by Cadilla (manufactured by New Tramax) the M.R.P is Rs. 28.00 Per 10 tab.

   2.  Cetrizine  10  mg  -  Alerid is branded product of Cipla, M.R.P is
   Rs.35.31  per 10 tab while Cetcip is branded generic from Cipla, M.R.P is Rs.25.00 per 10 tab.

   There are many examples. M.R.P OF Branded generic product is sometimes
   less  and  sometimes  almost  the same as for Branded product. BUT the
   price to retailer for branded generic is much less ( 3 times to 10 ten
   times) than the branded product.

   Regards,

   Anita Kotwani

   V.P.CHEST INSTITUTE
   University of Delhi
   Delhi
   anitakotwani@msn.com
       ______________________________________________________________

     From:  "anita kotwani" <anitakotwani@msn.com>
     Reply-To:  India-Drug             Communication             Network
     <india-drug@healthnet.org>
     To:  india-drug@healthnet.org
     Subject:  RE:  [india-drug]  Price  control  for  'Branded Generic'
     medicines (5)
     Date:  Thu, 06 Sep 2007 23:49:13 -0400
     >    Price control for 'Branded Generic' medicines (5)
     >*********************************************************
     >
     >    Business  logic  for  the  firms  to  produce  branded generic
     medicines in
     >    addition to their'brand' product -
     >
     >      Main  reason  is  to  have  more  market  share for the same
     medicines - more money.
     >
     >    The  company  has  all  the    know-how  to  manufacure    the
     medicine,  they  have  the    raw   material,  they  just  have  to
     manufacute  the  medicines  through  their  machine  and give it to
     superstockist.  Company does not have to bother about  marketing of
     branded generic. It is either the superstockist or the retailer who
     will push the product in the market.
     >As you have rightly mentioned people who can not afford the 'brand
     product'  will have the company's 'branded generic' product. People
     with  little  knowledge  will  be  happy  to  read that it is being
     manufactured by a good company.
     >
     >Best wishes,
     >
     >Anita Kotwani
     >V.P.CHEST INSTITUTE
     >University of Delhi
     >Delhi
     >anitakotwani@msn.com
     >
     >        __________________________________________________________
     ____
     >
     >      From:  "Reji K Joseph" <rejikjoseph@gmail.com>
     >      Reply-To:  India-Drug                          Communication
     Network
     >      <india-drug@healthnet.org>
     >      To:  india-drug@healthnet.org
     >      Subject:  [india-drug]        Price        control       for
     'Branded  Generic'
     >      medicines (4)
     >      Date:  Fri, 7 Sep 2007 08:12:01 +0530
     >      >Price control for 'Branded Generic' medicines (4)
     >      >*****************************************************
     >      >
     >      >Dear Dr. Anita Kotwani,
     >      >
     >      >Regarding  the same company producing more than one version
     of the
     >      same drug:
     >      >what  would  be  the  business logic of the firms to engage
     in this
     >      activity?  Is  the  cheaper version aimed at those consumers
     who ask
     >      for cheaper
     >      >substitutes?
     >      >
     >      >Thanks
     >      >Reji K Joseph
     >      >National  Commission  for  Enterprises  in  the Unorganized
     Sector
     >      >New Delhi
     >      >"Reji K Joseph" <rejikjoseph@gmail.com>
     >      >_______________________________________________
     >      >Post message: india-drug@healthnet.org
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     >      ____________________________________________________________
     _____
     >
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     >References
     >
     >    1. http://g.msn.com/8HMAENIN/2752??PS=47575
     >_______________________________________________
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References

   1. http://g.msn.com/8HMBENIN/2752??PS=47575