RE: [india-drug] Price control for 'Branded Generic' medicines (5)

["anita kotwani" <anitakotwani@msn.com>]

   Price control for 'Branded Generic' medicines (5)
*********************************************************

   Business  logic  for the firms to produce branded generic medicines in
   addition to their'brand' product -

    Main reason is to have more market share for the same medicines - more money.

   The  company  has  all  the know-how  to  manufacure the medicine,  they  have  the raw material,  they  just  have  to manufacute the medicines through their machine  and give it to superstockist. Company does not have to bother about  marketing of branded generic. It is either the superstockist or the retailer who will push the product in the market.
As you have rightly mentioned people who can not afford the 'brand product' will have the company's 'branded generic' product. People with little knowledge will be happy to read that it is being manufactured by a good company.

Best wishes,

Anita Kotwani
V.P.CHEST INSTITUTE
University of Delhi
Delhi
anitakotwani@msn.com

       ______________________________________________________________

     From:  "Reji K Joseph" <rejikjoseph@gmail.com>
     Reply-To:  India-Drug             Communication             Network
     <india-drug@healthnet.org>
     To:  india-drug@healthnet.org
     Subject:  [india-drug]   Price   control   for   'Branded  Generic'
     medicines (4)
     Date:  Fri, 7 Sep 2007 08:12:01 +0530
     >Price control for 'Branded Generic' medicines (4)
     >*****************************************************
     >
     >Dear Dr. Anita Kotwani,
     >
     >Regarding  the same company producing more than one version of the
     same drug:
     >what  would  be  the business logic of the firms to engage in this
     activity?  Is  the cheaper version aimed at those consumers who ask
     for cheaper
     >substitutes?
     >
     >Thanks
     >Reji K Joseph
     >National Commission for Enterprises in the Unorganized Sector
     >New Delhi
     >"Reji K Joseph" <rejikjoseph@gmail.com>
     >_______________________________________________
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     _________________________________________________________________

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References

   1. http://g.msn.com/8HMAENIN/2752??PS=47575