[india-drug] Price control for 'Branded Generic' medicines (4)

["Reji K Joseph" <rejikjoseph@gmail.com>]

Price control for 'Branded Generic' medicines (4)
*****************************************************

Dear Dr. Anita Kotwani,

Regarding the same company producing more than one version of the same drug:
what would be the business logic of the firms to engage in this activity? Is the cheaper version aimed at those consumers who ask for cheaper
substitutes?

Thanks
Reji K Joseph
National Commission for Enterprises in the Unorganized Sector
New Delhi
"Reji K Joseph" <rejikjoseph@gmail.com>