[india-drug] Doctors and Brands (1)

["Dr Gopal Dabade" <dabadedr@yahoo.com>]

Doctors and Brands (1)
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Dear friends,
I have come across an interesting observation. Some practicing medical doctors insist that only a particular brand of company works better on the patient. The response with the same drug by other drug companies is not that effective. This is just their clinical observation. In fact some doctors swear by the brand of that company. 
My observation is in Indian context. Is this situation global? Can somebody explain this phenomenon? Are there any studies done in this regard? 

From
Dr Gopal Dabade
57, Tejaswinagar, Dharwad 580002,