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[india-drug] Marketing strategy by pharmaceutical companies


  • From: "Nusrat Shafiq" <nusrat_shafiq@hotmail.com>
  • Date: Thu, 21 Jun 2007 12:14:05 +0000

Marketing strategy by pharmaceutical companies
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Few days back, I read in the newspaper about a marketing strategy adopted by pharmaceutical companies, "paying back the patients in case of treatment failure" What does everyone have to say about this?

Dr Nusrat S. Khan
PGIMER,Chandigarh