[e-drug] Medical doctors & belief in brand names

["Dr Gopal Dabade" <dabadedr@yahoo.com>]

E-DRUG: Medical doctors & belief in brand names
-------------------------------------

[The issue of quality of generics and people's and doctors' belief that branded medicines are better has been extensively debated on E-drug. The belief in branded medicines can partly be explained by companies' influence on doctors. Try to search the archives at: 
www.essentialdrugs.org/edrug/archives.php
Branded medicines can be both innovator medicines and branded generics. The latter is fairly common in Asia and Eastern Europe. One interesting point is that it is most often innovator medicines that are counterfeited. Moderator]

Dear friends,
  
I have come across an interesting observation. Some practising medical doctors insist that only a particular brand of company works better on the patient. The response with the same drug by other drug companies is not that effective. This is just their clinical observation. In fact some doctors swear by the drug of that company.
 
  My observation is in India. Is this situation global? 
  Can somebody explain this phenomenon? 
  Are there any studies done in this regard? 
  
From
Dr Gopal Dabade
57, Tejaswinagar,
Dharwad 580002, 
INDIA
dabadedr@yahoo.com