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[e-drug] Movie involving pharmaceutical promotion (2)


  • From: "Pauline Norris" <pauline.norris@stonebow.otago.ac.nz>
  • Date: Thu, 7 Sep 2006 08:56:37 +1200

E-DRUG: Movie involving pharmaceutical promotion (2)
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dear E-druggers,

I have used "Side Effects" in teaching third year students about
pharmaceutical promotion. It is a reasonable way to start discussion about
the issue. The students enjoy the opportunity to watch a movie in class.

But it is movie length, so takes quite a lot of class time, and Katherine
Heigl takes her clothes off frequently, so it wouldn't be appropriate in
some contexts.

You can order it from the website,
www.sideeffectsthemovie.com

Best wishes,

Pauline Norris
Senior Lecturer
Leader, Pharmacy Practice Research
School of Pharmacy
University of Otago
pauline.norris@stonebow.otago.ac.nz