[e-drug] Doctors prescribing heavily influenced by DTCA (cont'd)

["Dr Peter R Mansfield" <peter.mansfield@adelaide.edu.au>]

E-DRUG: Doctors prescribing heavily influenced by DTCA (cont'd)
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Richard Parrish,

I'm not sure if I understand your comments despite thinking about them
during the past 4 days. I suggest we have a discussion off list and then
report back to the list.

Meanwhile I would like to respond as follows:

1. Healthy Skepticism's main focus is on misleading promotion targeting
doctors. We devote only about 1% of our resources to work on DTCA.

2. Our name was inspired by a speech by an advertising executive who
asserted that doctors should accept more responsibility for the vicious
cycle of misleading drug promotion and poor decision making.

see:

Garai's challenge: The 40th anniversary of the inspiration for Healthy
Skepticism. Healthy Skepticism International News October 2003 Vol 21 No 10
http://healthyskepticism.org/publications/editions/2003/10.php

Sweet M
Doctors and drug companies are locked in "vicious cycle"
BMJ 2004 Oct 30;329(7473):998
http://bmj.bmjjournals.com/cgi/content/full/329/7473/998 

regards,

Peter

Dr Peter R Mansfield
GP
Research Fellow, Department of General Practice, University of Adelaide

NHMRC Public Health Postgraduate Scholarship 250465
On study leave from Healthy Skepticism Inc during 2005 to write PhD thesis
www.healthyskepticism.org Countering misleading drug promotion.
34 Methodist St, Willunga SA 5172 Australia
peter.mansfield@adelaide.edu.au