[e-drug] Let Pharmaceutical Companies Speak (2)

["Kibumba George" <kibumba@yahoo.com>]

E-DRUG: Let Pharmaceutical Companies Speak (2)
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Dear e-drug users,

Every private-for-profit company on planet earth is set-up to make money.  And will market its products, this must really happen.  Therefore, when marketing, it is only wise to employ the most efficient means.  

In this vein Companies other than those making medicines generally approach their customers, the general public directly, because it makes sense. They display 'social responsibility' not necessarily because they are showing much concern for suffering, but in a subtle arrangement to attract consumers.   

On the other hand, the primary target audience for Drug Companies majoring in making prescription medications is not necessarily the ultimate consumer. Pharmaceutical Companies must approach Pharmacies to stock their items, and induce prescriptions from all the appropriate professionals.  Now, why not sink money into this area?  Why should they approach patients in arrangements like social responsibility? 

Therefore except if this uniqueness significantly changes and people decide to prescribe for themselves, there is real need for more sophisticated marketing strategies.  Nevertheless there seems to be no harm for companies to donate substances for those in need.  

regards
 
George Kibumba, MPS (Uganda)
Msc. Student (Sept 2004-Sept 2005),
Pharmaceutical Services and Medicines Control,
University of Bradford, 
Wardley House, Flat A3, Room 1,
Bradford, BD5 0AE, United Kingdom.
Personal e-mail: kibumba@yahoo.com
Student e-mail: G.Kibumba@bradford.ac.uk